- Project C
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- š° Substack Wants $50M. Creator Journalists Want Credit.
š° Substack Wants $50M. Creator Journalists Want Credit.
A fresh batch of stories, tools, and opportunities for the creator journalist community
š£ Listen, Iām working on something BIG for the newsletter so it is taking up a TON of time right now. So thereās no lede today. Instead, scroll down for the latest, the coolest and the most useful things I found to share with you this week. And stay tuned for the BIG thing - coming soon!

the latest things
In a wide-ranging CJR interview News Girl Lisa Remillard breaks down how she stays laser-focused on her niche (federal goverment stories): āIs this within my [purview]? Is it a story that will impact a majority of people in my audience? And is it interesting?ā
Court Watchās Seamus Hughes is irate about his work āand that of other independent creator journalists ā being taken by established news organizations without citation. Heās called out some offenders.
Building on some recent zeitgeisty coverage and a belief that their app is the future, Substack is quietly looking to raise $50M in a new funding round, reports Eric Newcomer.
In his sit down with Dylan Byers for Puckās Grill Room podcast, Oliver Darcy talks about how not taking on any investors has kept Status sharp.
Substack is not really interested in getting you to find the little thing that you hadnāt thought of but might enjoy. Substack heavily promotes people who youāve already heard of.

useful things
Lex Roman talks to the Prison Journalism Project about how they doubled their new subscriber signup rate in just two weeks.
U.K.-based social-first journalist and serial entrepreneur Sophia Smith Galer launched a new app, Sophiana, to help text-based journalists easily make vertical social video. Have you tried it? If so, w/b with a review.
TikTok is hiring a Creator Manager, News responsible for āmanaging and growing ānewsā (their quote mark - but why?) creators for North America.
Via The Indicator, an essential AI toolkit for journalists with potential solves for everything from processing audio to analyzing video to extracting data from a range of sources.

cool things
Matt Brown is hiring (again!): This time heās looking for a reporter to join the Extra Points team to take over the writing of a new stand-alone newsletter.
š Whatās coming up at Project C!
Lex and I have been adding more activities to the Creator Journalist Bundle (along with some cool sessions open to everyone.) Hereās a peek at whatās coming up in the next month or so:
Thursday, July 10-Friday, July 11 | SRCCON: Journalism, tech and internet culture conference. Lex and I are facilitating a session as is Matt Kiser ā and Andy Dehnartās coming, too. Ben Reininga and Amanda Yarnell are also leading what sounds like a fascinating creator-journo-focused session. Join us all in Minneapolis.
Thursday, July 3 | Plan your winback campaign - Youāve had subscribers cancel. How many can you win back? Start crafting your strategy at this kickoff event for our July sprint! (Bundle members only)
Thursday, July 17 | Going Solo Free Instructor AMA! Join the Going Solo workshop instructors for a free, informal, no-slides conversation. Weāll answer your questions about creator-model journalism, share behind-the-scenes lessons from the workshop, and talk candidly about what it takes to succeed as an independent journalist today. (Everyone)
Thursday, July 17 | Part 2 of the winback campaign sprint - get your campaign ready to run. (Bundle members only)
Tuesday, July 22 | Your next milestone - Join Lex Roman and a group of fellow creator journalists to plan your next goal and how to get there. (Everyone)
Thursday, July 31 | Part 3 of the winback campaign sprint - Winback campaigns work and now you know how they can work for you. So why not turn your winback into an automation? (Bundle members only)
Revenue Lab is underway. Lex is looking at the impact of race and identity on revenue growth (following up on their survey) and running some experiments this summer to break through these barriers. Lex convened a group that had their first meeting last week and theyāre meeting again July 1. If youāre a journalist whose racial identity could be impacting your revenue, let Lex know if youād like to join the conversation!
šļø Join the Creator Journalist Bundle to get access to all of the events above, the THRIVING Project C Slack community and the just-dropped guide to competitive set research. š

Sensing a theme hereā¦
š Get the creator journalist bundle š
If youāre ready to go deeper, $15/month gets you into the growing Project C Slack community, access to Lex Romanās best resources and exclusive invites to monthly members-only events.
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