Introducing Going Solo: A workshop for journalists exploring the creator model

A workshop to help journalists transition to independence with confidence

Many journalists I’ve spoken to over the last year have wondered at least once: what does it take to make it as an independent journalist in today’s media landscape? With traditional pathways shifting and the creator economy booming, the opportunities are there – but the path can feel overwhelming and a little scary.

That’s why I’m so excited to announce Project C’s new workshop, Going Solo, designed specifically for journalists ready to embrace the creator model. Whether you’re considering your first steps or looking to level up, this workshop will help you:

• Grow your audience and build a loyal following

• Develop sustainable revenue streams that align with your values

• Navigate the creator-journalism space with confidence and clarity

Taught by a combination of industry entrepreneurs, creator journalists and marketing pros, we’ve packed the workshop with actionable insights, proven strategies, and the kind of guidance you need to thrive as a credible, independent voice. You’ll walk away with not just ideas, but a clear plan to turn your work into a purpose-driven, sustainable career. And, after sitting in on a few other similar workshops, we made the decision to limit the cohort to just 10 participants to truly give each journalist hands-on instruction and time with the staff.

⭐ An all-star faculty ⭐

• Caitlin Dewey, author of Links I Would GChat You If We Were Friends (25K subscribers)

• Blair Hickman, independent consultant and former audience maven at Vox, Pro Publica and The Marshall Project

• Ryan Kellett, 2025 Nieman-Berkman Fellow at Harvard and former Axios, WaPo audience pro who penned this 2025 NiemanLab prediction

• Liz Kelly Nelson, founder of Project C and former Vox, WaPo, USA Today content strategist

• Lex Roman, content marketing pro and author of Journalists Pay Themselves

• Lynn Walsh, assistant director of Trusting News

Why Now?
The future of journalism is being built by bold, independent voices who aren’t waiting for permission to tell important stories. This is your chance to be part of that movement—to create the kind of journalism that informs, inspires, and empowers your audience.

Join Us:
The "Going Solo" workshop is now open for registration. Ready to take the leap? Sign up here. (The first five registrations will get a 20 percent discount!)

Let’s build something incredible together.

-Liz